Schema markup is everywhere. Good schema is not.

Most websites contain valuable information about their products, services, people and organisations, yet that information is often duplicated, inconsistent or difficult to maintain. The challenge isn't generating another block of JSON-LD — it's creating a reliable, structured representation of knowledge that remains accurate as content evolves.

Schema Engine is an ongoing project focused on that challenge. We're exploring how structured information can be managed more intelligently, curated more effectively and maintained at scale. The goal isn't simply better schema markup; it's helping organisations build stronger foundations for search, AI and the next generation of the web.